Sol de Janeiro is expanding its fragrance range with Jelly Perfume Balm (£25), marking the brand’s first solid fragrance. Available exclusively at Boots in-store and online from 27th February, the balm meets growing demand for portable, swipe-based, alcohol-free fragrances, popular with Gen Z shoppers.
Formulated with concentrated fragrance oils in a smooth, alcohol-free balm, Jelly Perfume Balm delivers up to 10 hours of wear, offering around 1,000 swipes per stick. It launches in three of the brand’s signature Cheirosa variants:
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Cheirosa 62 – pistachio, salted caramel, vanilla
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Cheirosa 68 – Brazilian jasmine, pink dragon fruit, ocean air
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Cheirosa 40 – black amber plum, jasmine blooms, vanilla woods
Priced at £25, the balm provides an accessible entry point into the brand’s fragrance portfolio, expanding its layering ecosystem and innovation beyond sprays and EDPs.
