Space NK’s new Battersea Power Station store opened on Friday 14th October 2022, and is “a new flagship beauty shopping destination, centred around our customers’ needs,” Andy Lightfoot, Space NK CEO, explains. It is Space NK’s largest store to date, spanning over 2100sq ft.
The store has been expertly curated using customer insight to provide space to discover our brands – from makeup play tables and skincare expertise pods (there are two in the store for 1-2-1 consultations). Treatment rooms, of which there are also two, feature in the store experience offering facials with expert therapists, as well as an experiential area where customers can immerse themselves in the latest brands and seasonal moments with rotating mini pop-ups.
For the customer with limited time, clear navigation has been introduced, and there are locations for brand expression so customers can quickly identify or find out more about a brand. There is a dedicated area for the customer to refill their Space NK Hand & Body empties as well as recycle their used beauty packaging (even if they didn’t purchase the product from Space NK).
Space NK in the newly developed Battersea Power Station has all the hallmarks of Space NK, bringing some of the world’s most in-demand beauty brands to our customers, but there’s a design twist. From the outside, the store is an inviting space, the resign allowing a view into the heart of the store, as well as a sneak peek at the experiential area. There’s also a warmer colour palette with the introduction of soft pink, satin copper, and natural fluted oak.
Chief Marketing Officer, Emma Simpson Scott explains this adaption in the Space NK store aesthetic: “We have evolved our current retail concept for today’s landscape with our customer at the heart of an innovative design and experience. The touches you see in Battersea aim to offer a warm welcome to new and existing customers through the tones and materials featured. It is a truly sensorial experience where customers can rely on receiving unbiased advice from our expert beauty advisors and enjoy an edit of the world’s most in-demand beauty brands and icons of the future, alongside an opportunity for customers to stay and play with the products in multiple locations.”
In summary: “Our new store at Battersea Power Station will be our biggest yet at 2100sq ft, and in keeping with our position as the fastest growing global beauty brand, our store is a dynamic, creative concept that places our customer at the centre of a new retail experience. The space is unique in our portfolio, featuring numerous experiential zones encouraging customers to dwell and discover the world’s best beauty brands in a manner that suits them. From expertise pods for in-depth consultations to treatment rooms offering facials across a multitude of brands, there is something for everyone in our latest shopping destination,” says Andy Lightfoot, CEO Space NK.
