In the rapidly evolving world of sun care, an in-depth understanding of the sun’s effects on skin has driven both product innovation and consumer interest. Spate’s latest Sun Care Trends Report highlights emerging trends and the key brands capturing consumer attention. This report also acts as a strategic guide for brands aiming to stand out in a highly competitive market.
Topics covered in the report include multi-functional sun care products, innovative product formats, and strategies for brands to thrive during the summer season. By integrating Spate’s consumer trend analysis with insights from Symrise experts, the report offers a comprehensive view of the safety, efficacy, and appeal of sun care products and ingredients.
A notable trend highlighted is the increasing number of consumer searches focused on understanding the differences between mineral and chemical sunscreens. Consumers are becoming more discerning, seeking information on the benefits and drawbacks of each type. Mineral sunscreens, typically containing zinc oxide or titanium dioxide, are gaining popularity due to their perceived safety and effectiveness. Additionally, there is growing interest in hair sunscreens and various sun-active ingredients, reflecting a broader concern for comprehensive sun protection.
“The report underscores the importance of these trends, emphasizing the need for brands to innovate and effectively educate consumers,” said Yarden Horwitz, Spate Co-Founder. “By staying informed about consumer preferences and leveraging the latest search data, brands can create products that meet constantly changing safety and efficacy standards while standing out in a crowded marketplace. We’re excited to partner with Symrise experts who add another layer of understanding to help brands gain a more holistic picture of the implications for their business.”
Spate’s report aims to empower brands with the insights necessary to formulate superior sun care products. With a focus on both functionality and differentiation, brands can better navigate market complexities and cater to the evolving needs of their customers. This strategic approach will enable brands to not only capture market share but also build lasting consumer trust and loyalty.
For the full report read here.
First published on CEW US.
