Co-founders Mark Curry & Colette Laxton are inviting consumers to join the conversation around getting value for money and making your ££ stretch further on your skincare choices – WHY PAY MORE?
The INKEY List knows the time is now for this spotlight on transparency with numerous conversation streams surrounding value hacks on Reddit plus the recently revealed Skincare Cost Gap search engine which helps the consumer plight even further by taking the legwork out of price and ingredient comparisons. This particular tool is quickly picking up pace thanks to Reddit, influencers and skincare enthusiasts, The INKEY List sees this as only a positive, a big step towards making the industry even more transparent.
The INKEY List was created in 2018 to democratize skincare through knowledge – simplifying the product INCI list and giving high-performance skincare at an affordable price point. With WHY PAY MORE the mission is to empower even further, sharing knowledge on the true value of skincare products and how customers can make smart money choices.
“Empowering and democratizing skincare through knowledge is what we stand for, and a tool like this puts the power back into the hands of the shopper and that can only be a good thing,” remarks Colette.
The brand will be reaching out to its consumers through a series of engaging content across social media, email, and its website.
INKEY has built a Performance vs Value vs Ingredient Index, reviewing competitor products up against their own and are proud to shout about the true efficacy and value their products deliver.
According to Statista, the skincare industry is forecasted to reach $24.37 billion by 2024*, the choice is vast, but consumers expect more from their purchases. Google search trend data indicates that consumers want to know what the active ingredients within their skincare actually do, and with the success of the skincare cost gap tool drawing thousands of people in, it’s clear that consumers won’t stand for a product that can’t do what it promises.