The Red Tree and SFC Capital have announced that Faace and Fussy are winners of The Beauty Accelerator™ 2020. Both brands will now go on to receive £150,000 equity investment upon the completion of financial evaluation and commercial due diligence, plus the knowledge and expertise of The Red Tree applied over 12 months to take each brand to its next stage and beyond.
The Beauty Accelerator™ 2020 welcomed applications from UK registered new and emerging independent brands across all categories of beauty. Having received an overwhelming number of high quality applicants and conducting interviews with an extended short-list of candidates, 6 brands were selected to appear in The Beauty Accelerator™ Final, a two day event where each Finalist pitched to The Red Tree and SFC Capital.
Stirling Murray, Managing Director of The Red Tree said:
“The founder of Faace, Jasmine Wicks-Stephens, has achieved so much in such little time, growing Faace to an impressive level, securing prestigious retail listings both in the UK and internationally, all the while juggling running a PR agency and being a mum to a toddler. We are looking forward to working with Jasmine to accelerate both her D2C and retail sales as well as supporting her on operational processes.
Fussy taps into an accelerating trend of refillable beauty products that reduce single use plastic consumption. We have seen similar brands succeed internationally and Fussy is carving its own way on this path. We are excited to be able to work with Matt Kennedy and Eddie Fisher to fine tune Fussy’s launch and its retail expansion strategy.”