This week The Soil Association have released the 2023 Organic Beauty & Wellbeing Market Report covering the certified cosmetics market in the UK today.
Soil Association Certification’s Organic Beauty & Wellbeing Market Report 2023 reveals the market is now worth a record £147.63m after +6.8% growth in sales in 2022*, with shoppers spending £12m on certified organic and natural beauty and wellbeing products every month.
The report includes:
- Key Market Data
- Consumer Insights
- Upcoming Trends
Revealing what makes certified organic beauty and wellbeing products so valuable in today’s market. The report is essential reading for any businesses wanting to learn more about certified organic and natural beauty and wellbeing products, or those wanting to make the leap to organic certification.
Download the full FREE report from The Soil Association
Soil Association Commercial and Marketing Director Alex Cullen said:
“Consumer appetite for sustainable and clean beauty solutions shows no sign of slowing down with the market nearly doubling in the last five years. The rapid market growth is an indication of the level of innovation in the sector, as the beauty industry continues to clean up its act, across harmful chemicals, microplastics and single use packaging. Organic beauty and wellbeing offers a certified and trusted solution for consumers to navigate this space, and will only further its position as a source of trends. The experiential and storytelling nature of the category has power as a bigger changemaker, in engaging consumers with the wider benefits of organic, as a standard for sustainable food and farming.”
Consumers continue to prioritise sustainability despite cost-of-living crisis
While growth has slowed compared to the +15% leap in sales the market experienced in 2021, the report demonstrates that certified organic and natural beauty and wellbeing products remain an important purchase to consumers. Although some Soil Association brands have reported a drop in sales which they have overwhelmingly attributed to inflation and the cost-of-living crisis (identified by 67% and 60% of brands reporting negative performance, respectively) the overall growth and exceptional sales experienced by others show the market is resilient and continues to be attractive as consumers prioritise sustainability when making beauty and wellbeing purchases.
The report reveals that sustainability information is now three times more important to beauty and wellbeing shoppers than product reviews or social proof. Nine out of ten shoppers believe sustainable and ethical considerations are important when making a beauty or wellbeing purchase. Furthermore, consumers are becoming savvier about “greenwashing”, with 79% stating they have doubts about the trustworthiness of claims that brands make relating to sustainability or social impact.
