This week THG Ingenuity have shared insights on the top consumer trends impacting DTC today.
“As we look ahead to a future where the physical reality is intertwined with the digital world, multichannel strategies will start to be replaced by metachannel strategies that meet consumers where they are, and consumers are here for it.”
The shopper journey will evolve, becoming at once fragmented with brands needing to cover multiple touchpoints at a time, yet also seamless in how these touchpoints create the consumer’s end-to-end experience of a brand from first interaction to the moment of purchase.
In this conversation, Holly Friend of The Future Laboratory will share in-depth research into the key trends and behaviours that will impact the relationships brands share with their consumers, offering insight into the opportunities the betterverse can deliver.
