2023 brings a new post-pandemic chapter for beauty brands to navigate. The evolution of the beauty industry in the post-Covid period has been well documented.
As many stores were temporarily forced to shut their doors, beauty brands reacted to changes in shopping habits by seeking innovative ways to recreate offline beauty buying experiences online. At the same time, consumer values also shifted as the well-being of individuals, communities, and the planet alike became front-of-mind for many.
For brands, this meant new and accelerated consumer expectations to be met, many of which have shaped the landscape of the beauty industry in 2023. 2023 brings a new post-pandemic chapter for beauty brands to navigate. With consumer values, product transparency, innovation and new product and brand discovery driving the key trends for the year ahead, brands have a unique opportunity to co-create their futures in tandem with their now savvier, highly informed, highly expectant audiences.
In this report, THG Ingenuity explores the industry landscape for beauty brands seeking growth and success in 2023.
They take a deep dive into not only how this landscape has given rise to new trends but also the opportunities there are for beauty brands to seize.
Download the report HERE
(Image from THG)