CEW are pleased to announce we have partnered with Tribe Dynamics for a new series utilising their proprietary data to provide a big picture understanding of digital trends within the beauty industry.
“With social networks influencing consumer behaviour more than ever, brand success has become increasingly linked to digital word-of mouth. Tribe Dynamics helps beauty, fashion, and lifestyle brands drive high-impact earned media, connecting the dots between influencer conversation and consumer interest. Our advanced marketing technology allows brands to identify and effectively manage relationships with scaled communities of passionate content creators.
Earned Media Value (EMV), our proprietary metric for measuring the online engagement of influencer content, has become the industry standard for evaluating the performance of digital earned media at the brand level and across the competitive landscape.
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets.”
Visit TribeDynamics.com for full access to the reports.