Unfabled has made its first move into grocery retail with a nationwide rollout into selected Sainsbury’s stores, as women’s health products continue to shift into the mainstream shopping basket.
The five-strong range has launched across 61 Sainsbury’s stores from 20 May, appearing in the retailer’s “New & Trending” plinth, which highlights brands aligned with emerging consumer demand.
Founded in 2021 by Hannah Samano, the brand has built its proposition around data-led women’s wellness insights via Unfabled Labs, which tracks common health concerns including stress, sleep, low energy and digestive issues.
The Sainsbury’s listing follows expansion across 737 Boots stores, Boots.com and Holland & Barrett online.
The range includes five bestselling products spanning energy, stress, sleep, gut health and recovery: Collagen Gummies, Ashwagandha Gummies, Magnesium Superblend, Apple Cider Vinegar Gummies and Debloat Superblend. No product in the line is priced above £17.99.
The launch is designed to make women’s health support more accessible and easier to incorporate into daily routines as research from Unfabled Labs found that 70% of women would prefer to buy supplements as part of their weekly food shop
Read more about Unfabled HERE
