Viktor & Rolf, the fashion house behind the iconic Flowerbomb and Spicebomb, opens a new chapter with the launch of Bonbon, created to captivate a younger generation.
Playful, ultra-sensorial and unapologetically modern, the brand steps into the coveted world of gourmand fragrance with its first collection of three distinctive creations. The collection transforms fragrance into an accessory of pure pleasure, reimagining the expected with a more daring and decadent approach. At Viktor & Rolf, indulgence is no longer something to be concealed.
THE FRAGRANCES:
WEAR ONE OR COLLECT THEM ALL
The Bonbon collection is designed to tempt, triggering an immediate sense of craving and blurring the boundary between scent and taste.
BONBON CARAMEL CRUNCH
A warm and indulgent composition inspired by buttery popcorn drizzled with salted caramel. The fragrance opens with rich popcorn notes, unfolding into a heart of luscious salted caramel. As it settles, smooth vanilla grounds the sweetness in a warm and sensual finish.
Crafted by Master Perfumer Honorine Blanc.
BONBON BERRY JELLY
Created for those who cannot resist the playful allure of a jelly-like bounce. The fragrance opens with a rich raspberry jelly accord, enhanced by vibrant blackcurrant absolute. A luminous peony accord follows, leaving a refined and elegant trail.
Crafted by Master Perfumer Caroline Dumur.
BONBON COLA FIZZ
Inspired by the effervescent freshness of ice-cold cola with a twist of lemon on a summer’s day. This sparkling composition features a bright lemon heart, delivering energy and lift, before settling into an addictive white musk that lingers softly on the skin.
Crafted by Master Perfumer Amandine Clerc-Marie.
THE ART OF LAYERING:
NO RULES AT THE BUFFET
Designed with indulgence in mind, the collection encourages layering without limitation. Pair Caramel Crunch with Cola Fizz, or Berry Jelly with Cola Fizz, or enhance Berry Jelly with the iconic Flowerbomb Eau de Parfum for a more intense floral sweetness.
RRP £79.
THE BOTTLE:
A PLAYFUL COLLECTIBLE OBJECT
Each fragrance is housed within the signature candy-shaped glass bottle, transforming the collection into a playful and covetable object. Crafted with precision and expertise, it reflects the artistry of fine glassmaking while embodying indulgent opulence.
THE CAMPAIGN:
AN ASMR FEAST OF CRAVING
Directed by the award-winning Zoey Grossman, the campaign captures the provocative and sensory world of Bonbon. Featuring Devon Carlson, Lily McMenamy and Anyier Anei, each muse embodies the addictive nature of the fragrances.
Set within a decadent scene of macarons, jellies and lollipops, the campaign explores texture, sound and sensation. Every crunch, crush and bite evokes a heightened sense of desire, turning fragrance into an immersive experience.
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FROM AVANT-GARDE COUTURE TO TRAILBLAZING PERFUMERY
Since its founding in 1993 by Dutch designers Viktor Horsting and Rolf Snoeren, Viktor & Rolf has continuously pushed the boundaries of creativity. Known for its conceptual glamour and avant-garde approach, the house redefined modern perfumery with the launch of Flowerbomb in 2005, introducing a new vision of olfactory couture.
