Last week, CEW UK partnered with Leaf Signal for a webinar exploring why even the strongest creative can’t succeed if the foundations underneath paid media activity are broken. The session covered the impact of poor conversion tracking, what effective tracking should look like, and the ad account structures helping beauty brands drive stronger performance. Attendees also heard practical insights into how data issues can create a disconnect between reported campaign success and real commercial results.
Explore the full recap here:
Key lessons from the CEW x Leaf webinar
Deborah Stead, CEO at Studio 10, also shared her perspective on what these challenges look like inside beauty businesses when performance appears healthy on paper, but the underlying picture is far less clear. Read more here:
The paid media mistake beauty brands don’t realise they’re making
