In March 2020, Glossier closed its bricks and mortar stores around the world due to COVID-19 safety precautions. A staggering 15 months later, Glossier is ready to return ‘in 3d’ with three permanent stores being opened, including the UK’s first Glossier store.
Glossier will be opening their first UK permanent store in London this winter following the “most successful temporary [Glossier] store of all time” which saw over 100,000 people visit Glossier’s Covent Garden pop up over just 10 weeks.
Emily Weiss, Founder and CEO of Glossier notes, “Each of these stores is designed to inspire everyone to find joy and confidence in their personal beauty style, with a customer journey centered around self-discovery and belonging. People first, products second.”
“Creating a people-centric retail experience starts with our team members, who bring the magic of Glossier to life. While our doors have been closed, our top priority has been building our future retail employee experience: one that’s founded upon authenticity, integrity, inclusion, equity, and empathy.”
“We can’t wait to welcome our community back as we reenter the 3D world of Glossier. At a time when the appetite for online shopping, accelerated by the pandemic, has never been stronger, the promise of immersive, real-life experiences rooted in discovery and connection is paradoxically also more resonant than ever. We imagine a future where digital and offline experiences exist in harmony, all in the service of helping people connect more deeply with themselves and others. We’ll see you there!”