CEW’s fulfilment partner ILG has been considering the uncertainty over consumer spend in the coming months, and how brands can plan for this year’s peak period. Beauty brands simply cannot afford to lose valued customers by compromising on fair pricing, product quality or customer service as, once lost, rebuilding customer trust can be a high-cost process. ILG looks at ways to keep e-commerce customers happy and loyal, as the purse-strings of UK consumers tighten.
