Kay Beauty, the Indian beauty brand co-founded by actor Katrina Kaif and Nykaa, has made its UK debut with an exclusive launch at Space NK. The move marks the first time a beauty brand founded in India has entered the retailer’s portfolio, signalling both a milestone for Kay Beauty and a step forward in broadening representation within the luxury beauty market.
Founded in 2019, Kay Beauty was developed with a focus on performance, care and inclusivity. The brand aims to deliver high-performance, skin-friendly formulas that complement diverse complexions while incorporating ingredients such as chamomile, marula oil, ceramides, lychee extract and avocado butter. All products are cruelty-free and align with the brand’s #MakeupThatKares philosophy, which blends long-lasting performance with skin-nourishing benefits.
The UK launch introduces a curated edit of 197 SKUs across eyes, lips and face. Hero products include the Hydra Crème Lipstick, Hydrating Foundation and Velvet Creme Blush, alongside the Kay Eye Essentials range featuring kajals in multiple finishes and shades.
Margaret Mitchell, Chief Commercial Officer at Space NK, said:
“We’re thrilled to welcome Kay Beauty to Space NK as our first Indian brand. The brand’s philosophy, rooted in authenticity, self-expression and expert product design, aligns beautifully with what our customers are looking for. This launch allows us to better serve an incredibly important and growing community in the UK, while offering something genuinely unique and meaningful.”
