Jaimee Lupton, co-founder of the popular TikTok brand Monday Haircare, has unveiled Daise Beauty, a new line of vibrant, mood-enhancing body care products aimed at Generation Alpha and Generation Z. Lupton’s goal is to make premium beauty products accessible to a younger audience.
Daise offers six products:
- Fragrance Body Mist (£6)
- All Body Spray & Deodorant (£3)
- Foaming Body Wash (£5)
- Exfoliating Body Scrub (£8)
- Bath Bomb (£5)
- Hydrating Lip Balm (£2.50)
The brand features six signature scents:
- Lowkey Daise (rose and sandalwood)
- Sunny Daise (vanilla and coconut)
- Peachy Daise (berry and mandarin)
- Hello Daise (raspberry and mint)
- Happy Daise (grape and amber)
- Oh So Daise (pear and patchouli)
Each product is dermatologically tested, Leaping Bunny approved, and adheres to the brand’s Clean Promise, ensuring they are free from substances like heavy metals, lead, and aluminium.
Lupton stated, “Gen Z’s direct and indirect spending power is upward of US $450 billion—predicted to increase by 48% before 2030—and Gen Alpha are now the fastest-emerging cohort of beauty consumers. Teens have an enthusiasm for beauty and fragrance that goes beyond their years—but there are very few brands meeting them where they are with aspirational yet age-appropriate product offerings.”
Daise is part of Zuru Edge’s portfolio and is produced in their state-of-the-art manufacturing facility in Zhongshan, Southern China. This facility, which opened in April 2023, complies with the highest global quality standards and has end-to-end manufacturing capabilities, including both packaging and finished products.
The brand is now available online and in-store at Tesco, with additional retailers to be announced.
