Spanish fashion and beauty group Puig has acquired a majority stake in German skincare brand Dr. Barbara Sturm.
Brand Founder Dr. Barbara Sturm will retain a minority stake and continue to manage the brand’s product development as Chief Product Development Officer and Brand Ambassador.
Puig says the deal will reinforce its position in the premium skincare segment. Dr. Barbara Sturm joins Puig’s existing portfolio of brands, including Carolina Herrera, Byredo, Penhaligon’s, Kama Ayurveda and Dries Van Noten.
Dr. Barbara Sturm was founded in 2014 and sells skincare, bodycare, haircare and supplements. Puig says the brand has developed strong consumer engagement through digital channels and its seven spas and boutiques. Puig plans to develop the skincare brand internationally and build on its existing network of spas and boutiques.
“We are taking another important step in expanding our position in the premium skincare segment. The new partnership reinforces Puig skincare segment and our presence in the US,” commented Marc Puig, Chairman and CEO of Puig.
German aesthetics doctor Dr. Barbara Sturm began her medical career in orthopedics as part of the team that developed cutting-edge treatments for inflammatory conditions. In 2002, she created her famous MC1 cream – a bespoke, plasma-based moisturiser which “harnesses the power of the body’s own proteins in a skin healing formula”.
Today, the brand is known for its portfolio of skincare, haircare and supplements, with bestsellers such as a Cleanser, Hyaluronic Serum, Super Anti-Aging Serum, and Face Cream.
Speaking about the acquisition, Dr. Sturm said: “Puig has a proven track record of competitive and disruptive approach to business and, by leveraging Puig’s experience in nurturing founders and fostering the global success of their beauty brands, we are primed to introduce our skincare products to wider audiences.
“This collaboration will fuel us to continuously push boundaries, craft high-performance treatments, and elevate the skincare experience. My philosophy revolves around the idea that if you protect your skin, it will protect you back. I firmly believe this reciprocal nature will define our exciting partnership with Puig.”
