To mark Earth Month, REN Clean Skincare has upgraded the packaging of their face mask range with a new 20% PCR glass jar in partnership with Verescence and a new widely recyclable aluminium lid containing an invisible thread in partnership with Anomatic.
The upgrade starts with REN’s award-winning Evercalm™ Ultra Comforting Rescue Mask, a fast-acting hydrating cream mask to help calm and soothe sensitive skin, and the iconic Clearcalm Invisible Pores Detox Mask, a purifying and mattifying mask to help detoxify and rebalance blemish-prone skin.
By upgrading these products to a new widely recyclable pack using an aluminium lid and a 20% PCR glass jar, the brand stays true to its Zero Waste Pledge with packaging that is both recyclable and uses recycled materials.
The aluminium from the lid is infinitely recyclable. Nearly 75% of all aluminium ever produced is still in use today.
Michelle Brett, CEO of REN Clean Skincare
“REN is proud to work with packaging partners, Verescence and Anomatic, with a like-minded commitment to investing in more sustainable methods of manufacture.”
Thomas Riou, CEO of Verescence
“Since 2008, Verescence has been advancing its commitment to a more sustainable beauty industry by investing in more environmentally responsible production processes. Not only furnace technology but also the type of glass produced has an impact on greenhouse gas emissions.
At Verescence, we are passionate about partnering with committed brands like REN to co-develop innovative and sustainable glass packaging solutions. By choosing Verescence’s Infinite Glass 20, a composition that contains 20% of post-consumer recycled glass, REN has allowed us to reduce our CO2 emissions by 5% during the production of the glass jar and limit our impact on natural resources. Verescence is now driving its environmental performance to the next level with an ambitious target of reducing its CO2 emissions by 40% by 2034.”
Verescence’s leadership in sustainability is recognised by internationally renowned third-party ratings, with the highest EcoVadis Platinum medal for its Corporate Social Responsibility performance, as well as a CDP A rating for tackling water security and A- for leading the effort against climate change.
Scott L. Rusch, CEO of Anomatic
“Sustainability has always been at the core of Anomatic – from people and culture to planet-friendly processes, to industry and community partners, to more recently designing and manufacturing innovative products that embrace the four R’s – Reduction, Recycled Content, Recyclability and Reusability. Our partnership with REN has accelerated the company’s development and commercialisation of a widely recyclable innovative lid construction using two pieces of aluminium to achieve a premium invisible thread. Anomatic is delighted to partner with REN, sharing the brand’s values and ambitions to offer widely recyclable and more sustainable packaging, inspiring, driving and supporting (Anomatic) to build on our 2021 Ecovadis™ Gold rating.”
SOURCES:
- PCR: Post-Consumer Recycled
- Recycling is subject to local policies and facilities
- REN’s Zero Waste Pledge: Packaging designed to be recyclable, containing recycled materials or being reusable
- The Aluminium Association. Infinitely Recyclable aluminum.org/Recycling
