The exclusive report includes invaluable insights into the growth stories behind some of beauty’s most high-growth niche brands, including Byoma, Freya + Bailey and Boucleme.
Featuring stories of founders who made it their mission to find solutions for concerns ranging from acne-prone skin to the adverse effects of the menopause, or to bring solutions to customers who have been underserved, such as haircare for women of colour or make-up for older women. While addressing specific issues or demographics, this new generation of brand is also established on clear purpose and values, including ethical sourcing of ingredients, supporting communities, and highly personalised customer service.
It is estimated that around 12,000 beauty brands are entering the global market every year and, often, they are launched by individual entrepreneurs. As the market is growing, major beauty retailers are seeking out new, independent brands to stock in their stores and on their websites to give their beauty offering a point of difference over their competitors.