We are delighted to share the latest Tribe Dynamics ‘Tribe Top 10’ looking at The Top Beauty and Fashion Brands of 2020.
The report features full-year top 10 rankings for all seven verticals traditionally covered by monthly Tribe Top 10s, along with analysis of standout brands and prominent trends on social. While 2020 was a rocky year for many brands (not to mention the world), numerous brands stepped up, with skincare posting particularly strong gains. From a surge in support for Black-owned haircare brands to socially distanced events, 2020’s storylines were a reflection of the tumultuous year, while winning brands were those that adjusted most quickly to all the changes 2020 threw at them
Tribe’s investigation provides insights on not only the brands that best weathered the storm, but also the brands poised for a brighter 2021.
Additionally, this report contains our regular Tribe Top 10 features, including:
- December’s top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
- The top 10 beauty brands in the U.K. and France by Earned Media Value
- Influencer community stats for all top 10 brands across verticals and markets
- Insights into the campaigns that led brands to outperform their vertical
Please click here to download the complete report of December’s top 10 rankings and analysis of 2020’s standout brands, along with Earned Media Value (EMV) rankings and analysis for December’s top beauty and fashion brands.