This month Wearisma released a new campaign, ‘Completing the brand loyalty – brand advocacy cycle.’ The aim of the campaign is to show how brands can cultivate a solid online community by thinking of the transition from ‘loyal consumer’ to ‘trusted brand advocate’ as being a cyclical rather than a linear process.
“Traditionally, brands have clamoured to work with influencers based on their hyper-visibility and their ability to generate engaging content, but all of that is changing. With research revealing that ‘customers referred by brand advocates have a 37% higher retention rate’, it’s clear that a new type of influencer is poised to dominate the digital realm. Discover what you can learn from those leading the way in brand advocacy and why measurement is the key to a successful brand advocacy program.”
The campaign addresses the questions “What is brand advocacy?,” “Why is brand advocacy so important?,” why it is so important to “Choose your brand advocates wisely,” and, “5 Brands who are leading the way in Brand Advocacy”
To read the full report please click here.
In addition to the campaign Wearisma are hosting a webinar on 18th March called “How to revolutionise your Influencer Marketing strategy with Brand Advocacy” where Wearisma’s CEO Jenny Tsai will be joined by Ann Summers’ Brand Manager Lucy Sellers who will discuss the key ingredients you need to close the brand loyalty – brand advocacy cycle and achieve your KPIs. The webinar will address the question “Why is it important for brands to work alongside loyal customers rather than simply sell to them? With earned media driving 4x the brand lift as paid media, its clear that transitioning your loyal customers into brand advocates will become a key element of influencer marketing.” You can sign up for this webinar here.