In this special report in collaboration with Cosmoprof, Euromonitor looks at what categories and regions are driving beauty growth, and how brands can compete.
According to Euromonitor, beauty e-commerce is a $47.1 billion industry and is on a fast track to grow globally and this report includes information on:
- How trends, such as personalisation and exclusivity, are fuelling growth
- How beauty integration in apps is accelerating e-comm in China
- The markets that are seeing the most activity, and which are facing challenges
- Key approaches to leveraging the strengths of beauty e-comm
- A three-year global outlook for the category
Download the report here.