The Unstereotype Alliance, convened by UN Women, has published its 2026 State of the Industry Report, offering a timely look at the future of inclusive marketing in an era of heightened scrutiny and rapid technological change.
Drawing on insights from senior leaders across member organisations and allies including AMV Group, Diageo, LIONS, Mondelēz International and WFA, the report explores the key forces shaping inclusive marketing and advertising today.
The report examines five areas that have significantly influenced progress since the Alliance’s first State of the Industry Report in 2021:
• Unstereotyped content as a driver of brand value
• Evolving consumer expectations around authenticity
• Workplace inclusion as a foundation for progress
• The growing influence of digital and social media
• The opportunities and risks presented by AI and emerging technologies
As the industry continues to navigate change, the report provides valuable insights for marketers, brands and business leaders committed to creating more inclusive and effective communications.
